In the next section SEO Best Practices, I will guide how to build a social media marketing strategy helps you develop you successful optimize you website.
Learn the Social Signals Model of the Industry
Shares in social media increase the visibility of the page and its user engagement metrics which lead to the growth of the page’s ranking. Before starting a social media campaign, one should define the type of content that would strike for a particular business segment.
Research social media activity of your competitors:
You can use Google Trends to see what is popular in the search. Also, you can opt for services such as Buzzsumo, EpicBeat, Social Animal, etc. that help to learn what’s trending in social media at the moment.
Active and influential accounts on Google Plus, Twitter, Facebook, Pinterest, etc. help get additional traffic and attention to a brand. They also can be very contributive to the website’s search ranking.
General tips on creating content for social media:
Social media buttons are icons (in a header, sidebar or a footer of a page) that allow to share the page’s content via social media with a single click. This helps to spread the word quickly.
Open Graph is a protocol that allows to control the look of social media posts sharing articles from a website. It is a set of meta-tags that structure the information (a headline, a description, a preview) in the post so it could attract more clicks and shares.
Place Open Graph tags in the <head> section of your page’s html code. Primary open graph tags:
If your post on Facebook doesn’t look the way it is supposed to, use Facebook Sharing Debugger to figure out where the problem lies.
We are providing website analysis help webmasters and developers to improve your ranking of your website on search engines.