How to Build a SEO Content Strategy

by Mr Dinh | 2020-08-6 08:00:20 | in : Seo

Write a unique title for each page of a website

The title tag is a part of the HTML code that helps search engines understand the content of a page. That is why title optimization is crucial for page ranking.

Write unique titles for each web page.
Keep your titles less than 70 characters long.
Include up to 2 keywords into titles (avoid such keywords as free, cheap as it will look like spam)
You can use a brand name in your titles but it is no need to use it on each page of a website as it will decay the user perception.

Create unique meta descriptions for each page

The meta description is a tag in HTML that users see in SERP as a snippet - a preview of the page content which shows whether the page fits their query.

Write unique meta description for each page.
Keep the snippets up to 320 characters as Google shows only the first 320 characters of it.
Include keywords into a meta description, but avoid keyword stuffing.
Make sure that all snippets are informative and reflect what a page is about.
Occasionally, you can use a brand name in your description. Don’t overuse it though.

Optimize H-tags (heading tags)

Heading tags are parts of the HTML code that indicate a title (a heading) and subheadings on a page. There are six levels of heading tags: from H1 (the most influential) to H6 (the least influential). A proper distribution of keywords between H-tags shows the search robots which keywords are more important than others.

H1 tag - is a title of a content on a page. You should use only one H1 tag per page.
You need to define the weight of the keywords you use on the page. Then you need to specify which keywords to include in the H-Tags. The more important the keyword the higher in the hierarchy of H-tags it should be.
Keep the structure of the page simple. Try not to use more than three levels of H-tags (h1-h3).
Don't use H tags with other tags such as <strong> or <em>.

Use Alt tags for every image

Alt tag is an attribute within an img tag. It is a short (up to 5 words) description of a picture it is related to. Alt tag helps search engines understand faster what’s on a picture. Alt tag also help users: if by any reason an image is not displayed, users will see its description.

All alt-tags should be unique.
Describe your images using no more than 5 words.
Use one keyword in Alt images, avoid keyword stuffing.
Optimize title images.

Optimize content both for robots and humans

Search robots are on the user’s side - they appreciate a unique and useful content. It’s crucial to include keywords in your content, but they need to make sense and look natural.

Create unique content for every page of your website. Any duplicate content will harm your rankings. Use an On-Page SEO Audit tool to check how well a content of a particular page of your website is optimized for a specific query. It helps to detect a plagiarism and other possible issues with your on-site texts.
Take time to proofread texts t on your website. Search engines can consider your content as substandard if it has a lot of grammatical errors.
Keep keyword density with max 3-5% in every article. Avoid keyword stuffing, because you can get Google penalties for that.

Create fresh and trendy content

A website’s content should correspond to user's demand: be eye-catching and relevant.

Conduct a deep research on your product and define the main competitors. Catch fresh ideas and trends, but don’t be afraid to experiment.
Analyze news and events in your field.
Know the loves and pains of your audience, create a content attends to their needs.

Develop a content plan

The content plan is a list of content pieces with defined due dates. Regular content updates on a site plays a significant role in the website’s ranking.Content plan helps keep track of the upcoming pieces of content streamlining the processes of content creating and publishing.

Divide your content plan into several sections that correspond to your content channels: articles for SEO and marketing needs, blog posts, content for new landings, and other on-site materials, etc.
Establish channel priority for the upcoming month and point out how many pieces of content you should create for for every of them.
After that, you need to choose topics for every article.
Finally, distribute tasks between your copywriters or freelance content developers.

Add a blog to a website

A blog is a powerful marketing instrument for attracting, engaging, and converting users. Blog can also help significantly in improving a website rankings in SERP.

Regular content updates.
You can naturally add all keywords that you need in your blog posts.
You can do smart interlinking in your blog by adding links in articles to your products, services or other articles.
A blog helps enhance a backlink profile of a website.
Blog materials help to create brand awareness and improve customer engagement through social media expansion.

Additional info: 19 On-Site SEO Factors Search Engine Optimization