If you are a newbie in SEO optimization or you have some experience but you would like to find a step-by-step SEO guide in order to avoid common mistakes that can cause some difficulties in website promotion, here is a stepwise list of SEO things you should take into account while creating and optimizing your websites.
Web analytics tools monitor how much traffic your website is acquiring and how your visitors are interacting with your website. In order to measure performance you need to set goals. The goals in the web analysis refer to a particular user’s action (a registration, a transaction, etc.) that the site’s owner defines as the targeted action . Setting up goals help define marketing strategy and make adjustments on a fly.
Google Search Console is a free instrument from Google that tracks site's rankings in Google Search results. It is a mediator between the engine and a webmaster that helps understand how the search engine ranks the website. It also helps to reveal site’s errors. , what o pages are indexed and which ones are blocked. Generally, Search Console data shows what to fix in order to enhance the site’s search performance.
For local queries (e.g. [pizza near me], [best bar chicago], [dentist seattle], etc.), Google displays a map with proper companies nearby. To get a business appear on such map, one should complete a registration process. This will increase overall search visibility of the site and will allow users of a particular region to choose a local product or service.
Structure of the website is the way different elements of the site (sections, subsections, pages) are correlated and linked with each other. The structure should be transparent and logical so the search robots could easily scan the site and find all its pages.
HTTPS is an HTTP Secure - an adaptation of HTTP for safe communication. It is needed to maintain site’s security so no information such as visitors actions or their contact details is retrievable. The presence of https protocol has been an influential ranking signal since 2014.
For search engines www.w3seotools.com and w3seotools.com are two different pages, so defining the prefered domain will help avoid page duplication.
Robots.txt is a file which purpose is to stop search robots from indexing particular pages of a website, i.g. pages with the sensitive data: personal profiles, internal database information, files intended only for the internal use etc.
The file sitemap.xml is an xml text file that contains information about the pages of the site to be indexed (URLs, the date of their last modification, the priority and frequency of the update, and more). Sitemap.xml helps search robots find all website pages and index them faster.
Attribute .hreflang is used to define a language of a website or a regional URL in case a website is translated into multiple languages. This attribute shows Google what URL to display in search results for a specific region.
SEO-friendly URL means that it is easily readable and includes proper keywords: /19-on-site-seo-factors-search-engine-optimization of /tn--2ds4ys.xn--643dssd%58gsw4.xn--p1ai/. An optimized URL lets both users and search robots understand the content of the page right away. This positively affects the page’s ranking.
Breadcrumbs are graphic elements used for navigation assistance. They show a route of transitions between site's pages. Breadcrumbs help search engines understand a hierarchy of the website’s pages. Search machines can parse the breadcrumbs data and display them in snippets. The snippets provide users with a short and attractive description of the page.
Internal cross-linking is a system of links between different pages of a website. Well-structured interlinking helps distribute backlink weight between the pages and enhance the site’s overall authority in search.
HTTP status code is a server’s response to a request of a browser that comes in a form of a three-digit code, where the first digit indicates one of the standard response classes. Regular review of the status codes allows to control whether all pages of the website work as they are supposed to. Search engines may lower the rankings of a website with a lot of pages that contain wrong response codes.
A lot of of websites have pages that contain the same information. Search engines may consider it as a duplicated content. An attribute rel="canonical" shows search robots which of the pages with the same content is preferable for indexing.
The validity means how the code conforms to the open standards. If a website’s HTML code contains a lot of errors, it may negatively impact the website’s ranking.
Broken links can harm user experience and thus, harm behavioral signals of a website. Non-working links discourage users from further work on the site. For search engines a broken link means an error. If a site has a great number of such errors search engine robots will mark it as a low quality website and decrease its overall search ranking.
If a website has a lot of non-relevant outbound links, search engines can consider its activity as a smap. Thus, the search rankings of the site may drop dramatically.
Page speed refers to the time needed to load the page content. It is one of the influential Google ranking signals.
A 404 status code is a response to a non-existing page. It may occur if a page was redirected, deleted, renamed or if a user mistyped URL, etc. All non-found pages should be redirected to a 404-error page that will inform users what has happened and what they need to do to proceed.